Robert Plant put out the call for fans to create a music video for “Rainbow,” the first single off his new album, lullaby and… The Ceaseless Roar, via Genero.tv, the online community of filmmakers. From the entries of more than 100 filmmakers who did so, Plant has selected the winning video, which was co-directed by Isabella and Lucien Spelman. You can watch their video below.

To pick up a copy of lullaby and… The Ceaseless Roar, which Q calls “best solo album yet … a beautifully moving, soul-stirring, bravely genre-blurring album" and American Songwriter calls a “stunning entry into his already impressive catalog,” head to iTunes, Amazon, or the Nonesuch Store, where CD and vinyl orders include a free MP3 download of the complete album at checkout.

Robert Plant and his band The Sensational Space Shifters kick off a North American tour at the Capitol Theatre in Port Chester, New York, next week, followed by two nights at the Brooklyn Academy of Music (BAM) for the month-long Nonesuch Records at BAM celebration of the label's 50th anniversary. For additional details, visit nonesuch.com/on-tour.