Rhiannon Giddens, who appears and sings in Apple's new holiday commercial, is featured in a new video that goes behind-the-scenes of the commercial, in which a young girl discovers an old Voice-O-Graph recording of her grandmother at a younger age (Giddens) singing the Gershwins' "Love Is Here to Stay," and uses GarageBand to reimagine the song in a modern context. In the new video, Giddens takes viewers inside a vintage Voice-O-Graph booth and reflects on the power of music to bring people together across distances, generational and otherwise. Watch it here.
Rhiannon Giddens—singer, songwriter, multi-instrumentalist, and founding member of Grammy Award-winning Carolina Chocolate Drops—whose T Bone Burnett–produced debut solo album, Tomorrow Is My Turn, is due out February 10 on Nonesuch Records, appears and sings in Apple's new holiday commercial, which debuted on Sunday. Apple has now unveiled a new video that goes behind-the-scenes of the commercial, in which a young girl discovers an old Voice-O-Graph recording of her grandmother at a younger age (Giddens) singing the George & Ira Gershwin classic "Love Is Here to Stay," and uses GarageBand to reimagine the song in a modern context. In the new video, Giddens takes viewers inside a vintage Voice-O-Graph booth and reflects on the power of music to bring people together across distances, generational and otherwise.
Watch the behind-the-scenes video here:
You can watch the commercial and hear a new track off Giddens's forthcoming album, "Black Is the Color," here.
Tomorrow Is My Turn is available to pre-order with instant downloads of that track and two other album tracks, “Don’t Let It Trouble Your Mind” and “Shake Sugaree,” on iTunes and in the Nonesuch Store, where CD and vinyl pre-orders also include an exclusive print autographed by Giddens.
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